Pay per click (PPC) is one of the four basic types of search engines. PPC remains one of the most effective methods for acquiring targeted traffic to your website. A recent article from Forbes Magazine stated that in 2008 alone, 8 billion dollars will be spent on pay per click advertising. Below is a basic overview [...] [...more]
So, you’ve figured out the basis of social media concerning your sales and internet marketing business, but you still don’t know what to do when you begin to interact in social media. I had this same issue when I first started with social media and web 2.0, trying to figure out how to interact. Well, for [...] [...more]
Driving traffic to your website should be your top priority. You can have the best product or service in the world, but if people are not seeing it, you are not going to get the recognition or profits that you deserve. Search Engine Optimization and Pay Per Click marketing are two of the most popular [...] [...more]
We came across an interesting campaign launched for local flavoured milk brand, Super M. The interesting bit for us is the fact that it is quite well integrated from an above-the-line perspective. The campaign hinges around a TV ad where the central character, Zak, is seen “chilling” with his friends. He then picks up his bottle of Super [...] [...more]
Placing Pay per Click ad on search engines is not all. Ad needs evaluation in terms of accurate and up to date conversions. Once selection of keywords, creation of ad and ad word campaigns get started then next step is evaluation of ad results. PPC ads are created, designed and placed by reputed Companies [...] [...more]
Pay per Click or PPC advertising is one of the most influential advertising medium for websites. It is an advertising process involving a meager amount for every click on keyword or phrase a website receives. A website bids on a related keyword or phrase. When that phrase is searched in a search engine, your text [...] [...more]
Limited budget for paid advertisement then go for search engine optimization. Be sure to keep a balanced approach in PPC, SEO, social media, blogging, etc. When it comes to paid advertising (PPC, Pay per click), you really have to roll up your sleeves and get focused. There are basic steps even big advertising agencies forget [...] [...more]
Video ads are becoming more and more popular in pay per click ads. According to a 2007 study conducted by Google and AOL, more than three quarters of respondents (78%) felt that online video ads provide as much or more of an opportunity to learn about a product or service than television. The study further highlighted [...] [...more]
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