The inspiration for this article lies in a fantastic slide presentation I saw fairly recently on slideshare.net. The presentation, aptly named “What the f*** is social media?” was put together by Marta Z Kagan.
Over 74 slides, one is just hit with fact after fascinating fact – initially about the reach and penetration of social [...] [...more]
Pay per click optimization is now more important than ever, especially when using Google Adwords. The pay per click optimization that I’m referring to isn’t necessarily your ad copy, which is also very important, but your landing page copy. The better optimized that your landing page is for the keyword phrase that you’re targeting, the [...] [...more]
Once, you have ranked in the search engines, through pay per click marketing and have started receiving clicks on your website ad, it is necessary to check if your landing page in done up properly. The fact that the landing page is the first point of contact between you and the visitors, makes it extremely [...] [...more]
The two most popular methods of website marketing in the current internet environment are SEO which stands for search engine optimization and pay per click marketing or PPC. Some times they are used together for maximum exposure. They can both be fairly labour intensive in their formation and there are specific guidelines that should be [...] [...more]
No longer can we bury our head in the past and pretend it’s not happening. The only way to get ahead of the game in the current business market is to go online. More and more people are choosing to shop and get information online instead of running up costly phone bills and traipsing up [...] [...more]
Pay-Per-Click Management is a search engine marketing technique that requires you to pay a small fee every time a consumer clicks a link to your website that you have placed in the search engine results pages (SERPS). The higher you bid for a specific keyword or phrase, the higher your business gets listed in that [...] [...more]