Well without doubt Pay per click advertising certainly brings in web traffic quicker than article marketing. You could setup a campaign in a couple of hours and get over 200 potential customers visit your site every day for about $0.29 per click. Very Nice! That is the fantastic power of PPC engines such as Google AdWords.

Article marketing however is beyond doubt not as quick to send you traffic, however you could increase this method. Basically think ‘more’ and ‘better’. Create loads more articles and distribute far more than your competition. Lots of people believe quality over quantity – Well I would do both. You now obtain the advantages of both and you will get so much more web traffic than other people which are trapped in their old systems and old way of thinking.

The thing with using article marketing is it will take a long time to get to the level of 300-450 web traffic hitting your website every day. It may even take months. Even if you decide to outsource all your articles to freelancers, they require time to create your articles and no one can create hundreds of legitimate, brand new articles inside a few days (these are the figures you must obtain to attract serious traffic).

With pay per click marketing, you could begin a campaign within hours and get 250 potential customers visit your site every day for prices as low as $0.10 a click, to get this thou you will need the correct keywords. Make use of websites such as Spyfu or Keyword Spy to find out which keywords your competitors are using, after that decide whether they would be appropriate for your advertising strategy.

The secret to keywords is this: Unearth keywords which will generate high traffic numbers, you need to try and make sure your classified ad features on page one of the results within google, but you will need to make sure you keep away from the top 3 spots. Try for a click outlay of no more than $0.05-$0.50 for page one of the results, try and avoid the number one spot, since that spot attracts the most compulsive clicks, these never end up with sales and will lessen your conversion rates.

People which clicks on the top 3 classified ads are more often than not far more compulsive and this will cause you to have poorer conversion rates. So situate your classified ad within the lower positions, but always try to aim for page one.

So what you need to do is make use of both article marketing and pay per click advertising as your main marketing systems, using both of them together will explode your overall traffic!

Tags | Advertising, Article, Better, Click, Marketing, Than, Traffic