For most of the businesses, online promotion has emerged as an important and integral technique that has the capability of attracting the biggest sector of clients. Nowadays, every individual prefers to browse through the World Wide Web, if he has to search for some information. Nobody has time to flip through the pages of books, [...] [...more]
Search Engine Optimization has taken an interesting turn. As Google, MSN, and Yahoo continue to improve their search listings, web designers are finding it harder to get their websites as a top listing in these search engines. Google is leading the charge to focus their search results to exactly what the consumer is trying to [...] [...more]
Stay alert on targeting guestsFor better search engine optimization, do not fashion your website for search engines rather make it for your guests. Firstly, identify your direct viewers then discover what attracts them and plan your website appropriately. Explore your keywordsSearch engine optimization acts on the word of your keywords therefore you must become cautious [...] [...more]
Twitter has just announced that to protect people from scams, links in direct messages and sent via email will be shortened using its own URL shortener. It’s a welcome move. Still, I was curious about any impacts this might have for good marketers who are not trying to scam people. Good news, on [...] [...more]
As web users become more sophisticated at finding information online and using the Internet as their primary source of research, the importance of optimizing the local aspects of your business website are becoming increasingly important. To illustrate this point, 63% of web users in the U.S. in 2005 searched for content with location modifiers and [...] [...more]
Welcome to part 2 of our 3-part group interview series on backlink profile analysis. Part 1 covered backlink analysis for link building campaign design. Part 2 covers the more technical aspects of analysis, and what elements that link building experts look at to gauge the overall strength of a backlink profile. 14 URL factors in backlink [...] [...more]
Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo – SMX Advanced Seattle. The conference will be held June 8-9 at the Bell Harbor International Conference Center in Seattle, WA. Register before March 21 and you’ll receive the best rate [...] *** [...] [...more]
When we are quoting development work for prospective clients we are often asked to develop a website that is search engine optimized. This usually brings me into a long-winded explanation on how developing a website to be search engine friendly is not the same thing as optimizing that website for search performance; Kind of like [...] [...more]
Last year, I wrote an article, Using Infographics in Social Media to Promote Content and Visualize Data; it discussed taking data and visualizing it in an aesthetic manner to attract more votes, bookmarks, and links from the social media sphere. This year, I want to discuss taking it a step further. “Engagement objects“, as defined by Bruce [...] [...more]
Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising are the two leading strategies for attracting highly targeted traffic to your website. While industry experts argue that SEO earns more ROI than PPC, it does not mean that PPC is not useful or preferable. After all, the golden rule of marketing says â if [...] [...more]
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