As soon as I decided I wanted to explore the question of where search was going, I knew sooner or later I had to talk to John Battelle. John wrote what I still consider the definitive look at the industry, The Search, in 2005. Since then, in addition to running Federated Media, he has continued [...] [...more]
A video, created originally for educational publisher Dorling Kindersley, offers a brilliant argument for why books, whether on the [...] [...more]
I’ve been thinking a lot lately about the future of search. What will it look like? What will the changes ahead mean to me as an inhouse search marketer? Will my work be different? Will I need new skills? It’s almost a dead certain reality that any inhouse search marketer today will need to develop new [...] [...more]
It is predicted that ‘demographic search engines’ might be an idea of the future and might have a market value, implying that SEO companies in the future should look forward at such seo services. There might be a deviation from the current objective search results (what the engine thinks is the best answer), to the subjective [...] [...more]
www.globalchange.com Banks will become phone companies and telecom companies will become banks. Mobile payment systems, micropayments, mobile phone credit card transactions and loans. Economic impact of remittances from foreign workers using SMS credit to avoid foreign exchange transaction costs. How biometrics fingerprint technology will allow large mobile phone payments. Commissions and interest charges on loans. [...] [...more]
Pandora Sees a Big Future: Heir to FM After a decade of near-death experiences, the Internet music service is attracting attention from investment bankers who think it could go public. Read more on New York Times [...more]
Ballmer Bets Microsoft’s Future on the Internet Seventy percent of the 40000 people who work on software at Microsoft are in some way working in the cloud internet, CEO Steve Ballmer said in a talk to comp sci students at the University of Washington. “A year from now, that will be 90 percent,” he said. Ballmer [...] [...more]
The site’s new co-presidents are overseeing revival plans to keep MySpace from sinking further. View full post on CNET News [...] [...more]
John Mulligan, SEO-PR, interviews Eric Qualman, Global Vice President of Online Marketing for EF Education, at SES New York 2009 about the future of search and social media. Erik describes the future of search as a competition between the major search engines and the various new social media applications such as Twitter and Facebook. As [...] [...more]
Part 2 of my PICNIC 2009 talk on the next 5 years in Social Media. Topics: why the world’s OS is ‘going social’, why conversation and engagement not monolog and control is the only way forward, about the coming ‘extreme Reputation Economy’, why social media = CRM, the shift to open ecosystems rather than closed [...] [...more]
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