In the original article, âSearch Engine Optimization for Beginnersâ, I wrote about several topics: my new business and total ignorance of the concept âsearch engine optimizationâ; the limited value and huge expense of hiring search engine experts; how I created a long term plan for increasing my websiteâs popularity on the web after using one [...] [...more]
Some retailers have great success persuading customers to buy after a single click on a paid search ad. The reality for most companies, however, is that single click-to-purchase transactions are rare. It can take several visits and multiple touch points before any revenue is generated from initial clicks. In cases like this, companies often end [...] [...more]
Any business has two important channels: Production and Marketing, where marketing plays an important role; since many businesses have been cutting off on Production in-house. The business centers all on Marketing. I know of a boy who used to write on communities and photocopy his articles and distribute them to the people residing near by. Then [...] [...more]
JT Long Joins B2B Communications as B2B Content Marketing Manager B2B marketing consulting firm Business Communications Group LLC is expanding again. Veteran content marketer JT Long has joined as Content Marketing Manager. Read more on PRWeb via Yahoo! News [...more]
The focus on the utility (or lack thereof) of long tail keywords in paid search campaigns seems to ebb and flow, but recently a series of articles about leveraging the long tail for pay-per click have been published. But in all the debate there’s an important distinction that most people fail to focus on. Keywords and [...] [...more]
The “long tail” is a source of much debate within the paid search marketing community. The concept, popularized by Wired’s editor-in-chief Chris Anderson, is used to describe the large number of keywords available for purchase that individually deliver little traffic, but in aggregate have the potential to be an important source of clicks and [...] [...more]
YouTube might be streaming more than 13 billion videos a month, or nearly 40 percent of total individual streams, but when you measure by time spent YouTube only accounted for 26 percent of all viewing minutes on the Web last year. It is not surprising that it commands a smaller share of time spent watching [...] [...more]
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