Twitter’s search team is working on a project to uncover the most popular tweets for any search query, but it’s unclear when or where the project might be implemented. Taylor Singletary, a Developer Advocate at Twitter, announced and described the project today in a post on the Twitter API Announcements group. The Search team is working on [...] [...more]
Google’s obsession with speed is well-documented. One of the primary design principles behind its search engine is to return results as fast as possible and strip away anything extra. But its need for speed goes well beyond search. All of Google’s apps are optimized for speed (well, except Gmail lately, but they [...] [...more]
As soon as I decided I wanted to explore the question of where search was going, I knew sooner or later I had to talk to John Battelle. John wrote what I still consider the definitive look at the industry, The Search, in 2005. Since then, in addition to running Federated Media, he has continued [...] [...more]
John Battelle of Federated Media www.searchenginestrategies.com Battelle talks Google Universal Search and Google – as – Media – Company with Pauline Ores of IBM. Standing just outside the ballroom following his Orion panel, Battelle and Ores discuss the integration of search verticals (especially in social media) and what this means for sems and their search [...] [...more]
You’ve now learned a lot about the keyword landscape of your advertiser. You know their goals for paid search marketing, what their expectations are from you and how to best proceed. You also have some of the logistics down such as timing, budget, an initial keyword list and who their competitors are. [...] [...more]
I’ve been thinking a lot lately about the future of search. What will it look like? What will the changes ahead mean to me as an inhouse search marketer? Will my work be different? Will I need new skills? It’s almost a dead certain reality that any inhouse search marketer today will need to develop new [...] [...more]
Continuing to improve and emphasize its search capabilities, Facebook today announced the inclusion of an auto-suggest feature to its search box. Just as it does in other settings, the auto-suggest appears as you type a query. But, with some Facebook content and connections behind a wall, the question is, Where will auto-suggest look for suggestions? [...] *** [...] [...more]
When movie clip search startup AnyClip demoed at last year’s TechCrunch50, it was one of the crowd pleasers. The concept was to be able to search for any line or scene in a movie, and the site would take you to that exact moment and play the clip. The demo looked great, but [...] [...more]
Instantly see how well your website’s pages are optimized. The free Yield SEO Analyzer is a great place to start. It thoroughly evaluates your pages and provides easy-to-understand advice about what you can do to rank higher in search results pages. It’s a great first step toward a better optimized website. Get started [...] [...more]
Why exactly is Search Engine Optimization important? Search engine optimization is important because it increases traffic to your website, meaning more people are able to find your site easily. By using the most suitable keywords describing the content of your website, your site is able to rank high in the search result pages. Typically, people [...] [...more]
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